Bumper Ads – Gone in Six Seconds, But Not Forgotten

A few months ago YouTube (followed by Google et al) starting offering unskippable, six second ‘Bumper’ ads to the world, and I find them rather intriguing. According to the data collected during the research phase, they proved quite effective (although it’s difficult to find more recent stats). I suspect that they are quite effective, and it’s all to do with (you guessed it!) how our brains work.… (Read more)

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Why Storytelling Works

Having studied Religious Studies at University, I’ve always been fascinated by stories and storytelling. In fact, from a very young age, I have always been trying to either write my own, or find ways of presenting other peoples’ (for better or worse – my efforts in the late 1970’s, aged 6 or 7, to put on a stage play version of Star Wars fortunately never materialised).… (Read more)