Autoscooter
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Bumper Ads – Gone in Six Seconds, But Not Forgotten

A few months ago YouTube (followed by Google et al) starting offering unskippable, six second ‘Bumper’ ads to the world, and I find them rather intriguing. According to the data collected during the research phase, they proved quite effective (although it’s difficult to find more recent stats). I suspect that they are quite effective, and it’s all to do with (you guessed it!) how our brains work.… (Read more)

Angry young couple shouting face to face.
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How To Get Someone’s Attention

Continuing on from yesterday’s blog post (Why Storytelling Works), I’d thought I’d share one other interesting thing about the brain that has deep implications for storytelling.

It would seem that to get someone’s attention fully, we need to show or tell them something that does two things to their brain.… (Read more)

Wireframe model of the human brain
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Why Storytelling Works

Having studied Religious Studies at University, I’ve always been fascinated by stories and storytelling. In fact, from a very young age, I have always been trying to either write my own, or find ways of presenting other peoples’ (for better or worse – my efforts in the late 1970’s, aged 6 or 7, to put on a stage play version of Star Wars fortunately never materialised).… (Read more)

One organic brown egg among three rows of white eggs

On Being Remarkable

I’ve just spent the past three and a half years (on and off) working for Eurotunnel Le Shuttle (the fastest way to cross the Channel!) as a contractor in their marketing department. I’ve have a great time working there, but alas, as these things do, my time there has run it’s course.… (Read more)

moviespot
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Daft Websites

If you were a ‘fan’ of my old website, which unfortunately went the way of the Dodo after a curious mishap involving a vicar, several guns and a penguin named Larry*, you’ll know that I’m somewhat prone to unleashing bouts of creativity upon the interwebs. I’ve had a few such interludes in the past few months, which I’d thought I’d share, because I’m feeling unusually self-indulgent.… (Read more)

fairy-feller-man-ape
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Darwin and Dadd

This is a repost, of sorts, from my old blog. I still think this is really cool, and haven’t seen it mentioned anywhere else*.

About seven years ago, I took it upon myself to attempt, purely for fun, to adapt Terry Pratchett’s ‘The Wee Free Men’ into a screenplay. At some point during the process, around the point where Tiffany finds herself in a dream not too dissimilar to Richard Dadd’s “The Fairy Feller’s Master Stroke”, I took the opportunity to print a copy of Dadd’s painting to hang next to my desk.… (Read more)