Andy Coughlan

Andy Coughlan

Fantasy writer exploring the edges of storytelling

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Start here: On Writing Fantasy, Building Systems, and Understanding How People Think

📌 Pinned 7 December 2025

New to my work? Read this first.

Tropes that need a long rest

4 February 2026

Every genre has its clichés. Patterns that once felt fresh, got repeated, and are now so worn that readers groan when they see them coming. Here are some SFF…

craft Improving writing

A guide to fantasy subgenres

3 February 2026

Fantasy isn't one thing any more. The genre has fragmented into dozens of subgenres, each with its own conventions, tones, and reader expectations. Finding…

fantasy sci-fi sff

Why we love science fiction and fantasy (and what that says about us)

2 February 2026

There's a particular feeling that drew me to SFF as a child and keeps me here as an adult. That sense of stepping through a door into somewhere impossible. The…

fantasy philosophy sci-fi sff

What comes after you stop chasing?

29 January 2026

Over the past few days, I've been writing about mimetic desire — the way we absorb what to want from others, often without realising it. If you've been…

mimesis mind

The envy map

28 January 2026

Envy is uncomfortable. Most of us try to push it away, deny it, or rationalise it into something more acceptable. But envy is also information. Specifically,…

meditation mimesis mind thinking

Why achieving your goals won't always make you happy

27 January 2026

You've probably had this experience: You worked hard for something. A promotion, a milestone, a purchase, a relationship status. You achieved it. And then...…

mimesis mind neuroscience

How to spot a borrowed desire

26 January 2026

Not all of your desires are borrowed. Some are genuinely yours — things you'd want regardless of what anyone else was doing. The trick is telling them apart.…

mimesis mind neuroscience

Why scrolling makes you miserable (and it's not what you think)

22 January 2026

You already know social media can make you feel bad. That's not news. But the usual explanations — it's addictive, it's a time sink, the content is toxic —…

mimesis mind neuroscience

The uncomfortable truth about what you want

21 January 2026

You're chasing something right now that you don't actually want. I don't know what it is. The promotion. The lifestyle. The relationship status. The home in…

mimesis mind neuroscience
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Andy's musings about the creative process; writing, filmmaking, neuroscience, technology and working with a titan of the sci-fi and fantasy world editing my novel.

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Andy Coughlan

Andy Coughlan

Andy's musings about the creative process; writing, filmmaking, neuroscience and technology

Topics

art body brain character craft creativity dadd darwin dev editing esoteric fantasy film funding games Improving meditation mimesis mind neuroscience novel philosophy politics pratchett productivity publishing sci-fi screenwriting sff subconscious thinking writing

© 2026 Andy Coughlan

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